Posts tagged “borders”
July 22, 2011After years refining our techniques, we survivalist indies are in recruiting mode. Join us! What other career offers such a bracing, socially engaged life journey? Independent bookselling can be the profession of choice for a questing generation of innovative freethinkers. Who really wants to be penned inside Borders?
February 23, 2011The big booksellers have specialized in leveraging the customer traffic that promoting low-margin new books attracts to then sell products and services that in some manner do provide decent return on investment. Then when their popular companies’ perceived value has been high, these owners have sold part or all of their ownership stakes to outsiders. It’s the loss-leader approach: hyping low prices on some products to sell different products and services—and then company shares—high.