November 13, 2012
“I want to light a fire under the economic students around the world,” says Kalle Lasn.
Today is the official on sale date of the new book from Kalle Lasn and Adbusters, Meme Wars: The Creative Destruction of Neoclassical Economics, which takes aim at the ideologues and institutions behind the world’s most dangerous economics ideas.
As global civilization tips ever closer toward ecocide, social nightfall, and industrial burnout, Meme Wars offers a blueprint out of the maze. It calls for the one thing that may save us all: a paradigm shift in the theoretical foundations of economics science.
In the high-energy, stunning visual style of Adbusters, the book is filled with full-color images, gravitas photos essays, telltale graphs, radical commentary and provocative features by leading heretical thinkers committed to creating a better alternative to our current manifestation of capitalism: Nobel Prize winner Joseph Stiglitz, George Akerlof, Lourdes Benería, Julie Matthaei, Manfred Max-Neef, David Orrell, Paul Gilding, David Batker, Bill Rees, and the father of ecological economics, Herman Daly, among others.
Says Kalle Lasn. “I can imagine a few of them [students] asking: how come we are still being taught the old economics? Why did not even one in a hundred of you professors see the meltdown coming? It’s an invitation to the students who get wind of the book to create a bit of a ruckus within the university.”
Check out a feature story about Kalle Lasn and Meme Wars in The Guardian