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Kalle Lasn & Adbusters in the New York Times

January 2, 2013

Kalle Lasn and Adbusters were featured in a New York Times article on December 22- just before the holidays, and at the peak of the shopping season. For years, Adbusters and Lasn have been waging war on global consumption, and this year was dubbed “Buy Nothing Christmas”. 

“‘As our planet gets warmer, as animals go extinct, as the humans get sicker, as our economies bail and our politicians grow ever more twisted,’ Americans just go shopping, Adbusters says on its Web site. Overconsumption is destroying us, yet shopping is ‘our solace, our sedative: consumerism is the opiate of the masses.’

“‘We’ve got to break the habit,’ Mr. Lasn said in a telephone interview. ‘It will be a shock, but we’ve got to shift to a new paradigm. Otherwise, I’m afraid will be facing a new Dark Age.’”

The article delves into Lasn’s history, his rise to becoming the iconic figure that sparked the Occupy movement last year, and his commitment to social and economical revolution- not to mention his love for memes.

“One of Mr. Lasn’s favorite words is ‘meme,’ as in: ‘Adbusters floated the meme of occupying the iconic heart of global capitalism.’ The biologist Richard Dawkins coined the term: a meme is a unit of cultural information spread among people like a gene. Spreading radically subversive memes is Mr. Lasn’s avowed mission.

“He has written a new Adbusters book, Meme Wars: The Creative Destruction of Neoclassical Economics (Seven Stories Press). It is a lavishly illustrated collection, with photographs, drawings and essays that exhort university students to become ‘meme warriors’ and revolutionize the field of economics. Like the magazine, the book elaborates on an old theme: his belief that core economic values must shift from profit-making and expansion of the gross domestic product toward improvement of human health and protection of the planet.”

To learn more about Kalle Lasn and Adbusters, check out the New York Times article, by Jeff Sommer, here.

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